Milestone 1

User Research

1.1. Define research objectives and methodologies

1.2. Identify target audience demographics and preferences

1.3. Gather insights into users’ needs, pain points, and behaviors related to the problem

1.4. Explore existing solutions and gather feedback from users on their experiences with similar apps or devices

Competitor research: UI/UX audits of 3 competitors’ websites or apps

2.1. Analyze existing apps/websites in the industry

2.2. Assess competitor features, and user experience by conducting a UI UX audit for the top 3 competitors

2.3. Extract insights to inform the development of an MVP for your app

Create user personas & empathy maps

3.1. Develop two user personas based on the research findings

3.2. Develop an empathy map corresponding to each user persona

My Role: User Research and Competitor Research

Milestone 2

After evaluating user preferences and behavior, we chose to develop a web version of our platform:

Widespread Use of Laptops: Our research shows that users favor laptops, and a web platform is more accessible on these devices. Unlike mobile apps, which need to be installed and may not fully utilize a laptop’s capabilities, a web application seamlessly integrates with laptop usage.

Cross-Platform Compatibility: A web application can be accessed from any device with a browser, ensuring a consistent experience across various operating systems and hardware. This broad compatibility helps us reach a wider audience.

User Experience: Web applications generally offer a richer experience on larger screens like those of laptops, aligning with our findings that users prefer laptops for their usability and functionality.

Cost Efficiency: Developing and maintaining a web application is typically more cost-effective than creating and supporting multiple mobile apps for different platforms (iOS, Android). This approach allows us to focus resources on delivering a high-quality user experience.

By choosing a web platform, we aim to provide a more accessible, user-friendly, and cost-effective solution that meets our users’ needs and preferences.

What’s Included in Milestone 2:

1. Platform Selection 2. Defining the MVP 3. Creating the IA 4. Creating Key User Flows 5. Creating Low-fidelity Wireframes

My Role: Defining the MVP (Rice Score), Information Architecture, User Flow Review, and Low-Fidelity Wireframes

Milestone 3

High-Fidelity Wireframes

1.1. Refine low-fidelity wireframes into high-fidelity designs with good visual aesthetics and detailed UI elements.

1.2. Ensure alignment with design best practices for mobile app interfaces and accessibility standards.

Create a Video & a PPT Outlining Your Presentation

2.1. Produce a video showcasing the key features and functionalities of the mobile app.

2.2. Create a compelling narrative highlighting the value proposition and benefits for users.

2.3. Include demonstrations of the product (wireframes).

2.4. Prepare an accompanying PPT summarizing the video content and key messaging points for presentation.