Watch and learn.
Timeline: May 2024 – June 2024
Role: UX Researcher, UI Designer
Skills Applied: User Research Techniques, Sitemap Creation for Web and Mobile, Information Architecture Map, Creating User Flows, Documentation
Immersing in the world of entertainment and focusing on creating a unique and user-centric experience.
As a UX designer for a startup gearing to launch a video streaming platform, it was critical that it stands out in a market that has established players. However, being a new entrant, the goal was to create a unique and user-centric experience. Focusing on well-crafted Information Architecture (IA) and user flows to set their production apart, this project focused on laying the groundwork for a product that not only meets but exceeds the expectations of our target users.
Process
STEP 1: Existing Players Information Architectures
Approach: I created sitemaps of Netflix’s website and OnDemandKorea’s mobile application. For Netflix, I created two sitemaps. One focused on Netflix’s watching sitemap, which subscribers typically use to login and watch videos. The other is Netflix’s main website, which includes information about their impact, leadership, news releases, investors, press, careers, and other resources to learn more about Netflix as a company. For OnDemandKorea, I focused on their mobile sitemap for free and unpaid subscribers. While creating their sitemaps, I noticed key similarities and differences between the IAs of the two products:
Impact: Based on these sitemaps, I was able to understand the essential components of IA in video streaming platforms. This includes user-friendly filters, search bars, and profile management options to view top shows/movies, filter by genres, or the user preferences. It is also important to show the user’s recent watches or currently watching videos for the user to easily find similar or current content without additional scrolling. Ultimately, I was able to understand the main paths for a user, starting from the homepage/profile login screen to the end point of watching an enjoyable video in an easy and streamlined way.
STEP 2: Creating the Information Architectures
Approach: I created an information architecture map for a video streaming website and mobile application. For the website, I kept a similar structure by having commonly used features such having a header, body, and footer.
STEP 3: User Flows
Approach: To create optimal user flows for my video streaming website and mobile application, I considered both new and current users’ flow of finding and watching a video of a particular genre from start to end. I focused on adding the required flows of creating and managing user profiles, setting parental controls and viewing restrictions, and participating in interactive content or choosing your adventures. For each of the user flows, I ensured that it logically flowed from start to end, with the primary goal of getting the user to successfully onboard, search, and watch a video that they will enjoy.
Impact: Created a successful user flow that is cost-effective, optimal, and competitive with competing industry leaders.
