We needed to measure our KPIs efficiently.
Timeline: Weekly Basis
Role: UX Researcher, Designer, Data Analyst, Marketer
Skills Applied: User Research Techniques, Qualitative and Quantitative Research, Product Management, Data Analysis, Digital Marketing, CRM Management, Email Campaiang Management, Affiliate Tracking, Finance
We needed to see where the money and energy was flowing.
This required a weekly metrics tracker where everything happening with the company can be viewed in one place. However, there wasn’t one – this was the first time this idea was introduced to the company. Thus, a big project with unorganized data was at hand.
